Plan Create Grow is headed in a new direction and things are about to get personal.
Increasingly there is a shift toward authenticity and personality in the brands of businesses. From large corporations to solopreneurs, businesses are taking to social media and blogging, video and advertising with clear voices and compelling stories. And their customers are responding in kind. Loyalty to brands such as Apple inspires a fervour which would have been unheard of 20-30 years ago.
Yet for so many businesses, creating a ‘personality’ for their brand is easier said than done. The question of how to be personal and still maintain a level of professionalism is a tricky prospect, and one I know I struggle with. While I will explore this concept further in the future at Plan Create Grow, for now I wanted to concentrate on my relationship with this issue, and how I am addressing it. Like I said, things are about to get personal.
After years of a career in the corporate world, my communication style and written voice has been shaped and moulded around an impersonal professionalism so typical to that culture. Friendly, sure, but not really an honest indication of the person behind the message. In that context I think this is appropriate, but when it comes to speaking from the heart and sharing ideas and inspiration with the Plan Create Grow community, this absolutely won’t fly.
With all the best intentions in the world, a few years ago I started writing and blogging (particularly in a previous blog I created elsewhere) in the voice unconsciously shaped by my corporate career. Don’t get me wrong, it is still my voice, but as I read these articles back while I like them and am still excited about the ideas, it feels like there is an element missing: that essence of how I communicate with real humans outside this corporate sphere and how I engage with the people in my world, particularly those I’m closest to.
I am determined to rediscover my true style.
It can feel frightening to speak in our real voices, particularly as business owners, bloggers and creatives – what if we alienate someone? Will people like my stuff enough if I wear my heart on my sleeve? Will I be able to survive financially if I don’t get everyone to think I’m super fantastic? Will I be ridiculed for being myself?
Yet more and more we find unique voices emerging in the online and offline worlds. People are speaking as themselves, and the public are responding and engaging like never before.
All of this brings me nicely to the changes afoot at Plan Create Grow. Firstly I’m going to be consciously communicating in a voice that rings true for who I am, the risk of alienating people be damned! I have always loved writing, but the slightly constricted version of my voice has taken some of the joy out of that and obviously this has got to stop.
Also, the type of content I offer, and the way in which it is delivered, will be more of a reflection of my interests, tastes and how I engage with the world. Sometimes irreverent, sometimes off topic, I want to share with this community my filter on the world and hope that this is a reflection of your world too. I love connecting people and ideas, and so many of my conversations bring to mind things I’ve seen, read or heard, and I can’t help but relate these to the topic at hand. You’ll be getting some of this action here too.
I keep being called to create something beautiful – both visually and as a way to experience the world. I want this space to feel like you’ve wandered into my living room (without all the clutter and bits of paper lying around, of course!) and have plopped yourself down on my couch for a cup of tea and a chat. I want my online living room to be a place in which you want to spend time, because you know you can be yourself here.
It’s all about showing up, being present and being brave in the face of vulnerability.
The future is exciting, and so is the present.
Thanks for sticking around and I look forward to sharing more sweet goodness with you from right now.