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Hi there, and today I want to share Five Non-Sleazy Ways to Get Noticed by Your Online Heroes, and these are strategies which I’ve seen used time and time again to great effect by many of the successful bloggers and business owners I follow online, as well as from conversations I’ve had with other business buddies.
We all know that one of the best ways to see growth in your business is to find ways to connect with others. A couple of great ways to do this can be through engaging with your community and growing your list, or in building genuine relationships and entering into joint ventures with other business owners
There are collaborations with others who are at a similar stage in their business to you, which is totally great and one of the best ways to form friendships online, but one of the most effective ways to grow your business is to come to the attention (and hopefully even work with) the influencers in the online space, and while these strategies will work in helping you connect and engage with others, it’s these industry leaders I want to focus on in today’s post.
Before I get into this list of Five Non-Sleazy Ways to Get Noticed by Your Online Heroes, one key thing I believe is crucial to keep in mind when looking to get noticed by your online heroes is for you to genuinely admire and respect what they do. I don’t see the point of the scattergun approach where people suck up to anyone with a big following and hope some of their success rubs off. This approach may “work” for others, but I just don’t dig it, and it’s not what this post is about.
So, these online heroes we’re talking about – they get hit up a lot from others who want to work with them or try to get them to promote their stuff, so how do you stand out from the crowd? And, importantly, how do you do this without looking and feeling like a jerk or a bit of a stalker? I’m so glad you asked! Spoiler alert – a lot of this has to do with being genuine and helpful! Ok, let me get started with Five Non-Sleazy Ways to Get Noticed by Your Online Heroes.
Number one: Send them a shout out via social media
Taking the time to talk about someone you admire and a couple of reasons why you really like them is a brilliant way to not only compliment and show your support for someone else (and who doesn’t like compliments!), but it also shares their stuff with your audience and can actually help them grow their own following as it raises their profile among people who may not have heard of them. This also helps with your own know, like and trust factor because your audience get the benefit of what they can learn from your online hero but also they learn they can count on you for really great and honest recommendations. Again, this is one of the reasons it’s so critical to genuinely admire the influencer you’re promoting because why would you waste anyone’s time promoting something you couldn’t vouch for?
A fun way to do this is by using a free tool I’ve developed called Shout Out Cards. These are printable cards which can be used as props in your social media posts, and they come in a few different sizes and colours, including a colouring-in version, which is really cool. These were designed to make it easier to give a visual focus to this kind of post, which may not naturally lend itself to being so visual, so I’d love for you to check them out.
Check out shoutoutcards.co/freebie to get your hands on the free set of these cards, and hit the button below:
Number Two: a round up post
In keeping in the spirit of shout outs, a big shout out to Melyssa Griffin from MelyssaGriffin.com for this idea. I’m a big fan of hers and she has really great ideas for list building and growing your business, and in a free challenge she ran earlier this year she introduced me to the round up post. I assumed I knew what these were, but turns out I hadn’t really seen these around before but I loved the idea. So let me summarise it for you – a round up post is where you ask a few experts and leaders in your industry to provide their thoughts on a particular topic, and then you bring all these together in the one post. Their answers don’t need to be long – in fact, short and sweet can be perfect as it helps encapsulate an idea in an easily accessible way for your audience. Then, once it’s ready to go, you can let these contributors know and ask if they’ll share it with their audience. Genius. These folks are busy so make sure you make it easy for them to share, and to contribute their thoughts in the first place. Not only are you more likely to get a ‘yes’ but by being helpful and respectful you’re also more likely to leave a favourable impression.
Number three: Share or promote their stuff on social media
You may be doing this already, but I definitely wanted to add this to the list. Sharing their stuff may be through initiating an original post and sharing their stuff (and as I mentioned about, Shout Out Cards are a great way to do this), but another way is to use the share buttons you see on people’s blog posts, or on sign up confirmation pages for their webinars, challenges and so on. A lot of these come with pre-populated text for your post, but why not mix it up a bit and add a thoughtful comment about how it helped you and/or how you think this particular article or activity might help, entertain or enlighten your audience. Not only are you helping your online hero get their stuff out there, but you’re also curating a discerning and helpful collection of great content for your audience.
One thing that’s really important to remember when sharing others’ stuff is to give full credit to it being their work. No ambiguous sharing – be really clear that this is who created this and this is where it’s from.
Number four: Buy their stuff. Be their customer.
I just want to add a little caveat here: you should do this only if you really will use their product or service, that you genuinely want what they’re offering and have the money to do it. This is not about buying votes or being a brown-noser, but more about being a participant in an exchange of value.
Being a customer shows not only that you’re a genuine follower of their business, what they’re about and what they stand for, but that you also understand their business and find their teachings valuable.
Number five: provide them with a testimonial
As a customer or user of their stuff you’re in a great position to contact them to tell them how much you value their product, service or just their business in general has helped you in your business and life endeavours. Again, being genuine is key here, and if you can provide facts and stats on how applying their teachings has helped you achieve xyz, then even better. A great thing with this tip is you don’t have to be a paying customer to do this. Just from applying their teachings, even if those were free, if you can demonstrate how they’ve helped you, then why not thank them in the way of a testimonial? Genuine compliments are always a good idea and if it can help them show their audience that they’ve been of service to you then it’s a win-win. Plus as a bonus point, if they use your testimonial in their business then you also get your name in front of their audience. Is there such a thing as a win-win-win? Well, there is now!
Alright my friends, that was my list of Five Non-Sleazy Ways to Get Noticed by Your Online Heroes. I hope these were helpful to you and maybe sparked some ideas for how you can get yourself out there and get noticed by people you admire.
I’d love to hear if you’ve used any of these strategies in the past, or if you have an idea for how you’d like to apply them in your business. Why not leave a comment below, or hit me up on social? I can be found at @plancreategrow on Instagram, Facebook, Pinterest and Twitter.
Before signing off, I wanted to remind you real quick about the free Shout Out Cards. Make sure you check out shoutoutcards.co/freebies to get your hands on these puppies, or just click one of the big buttons in this post. These cards are a lot of fun and I hope they help inspire you to create opportunities to grow your community and boost your social media posts.